ABSTRACT
This project, "Effective Market of Hotel and Catering Services" was design to find out how hotel and catering services industry can be effectively marked. Data for this study was collected from both primary and secondary sources.
Questionnaire were administered on management and staff of the Nigerian Airforce Club (NAF). Kaduna, while personal interviews were cariried out with customers/guests of NAF Club.
Secondary sources records of transactions NAF CLub and other related sources.
the study, however, identified poor promotion to reach potential customers as one of the problems affecting the hotel industry, investors feel reluctant to make financial commitments for fear of poor returns on investment.
Among others, the study made the following recommendations:
- Hotel and catering industry should engage the services of professionals when they embark on some marketing activities.
- They should also engage the services of marketers and other sales staff to carry out all the sales and marketing functions of the industry.
- Stakeholders should set aside part of their sales/turnover to strengthen their marketing activities.
