SOCIAL MEDIA ENTREPRENEURSHIP AS A TOOL FOR NATIONAL DEVELOPMENT

STATEMENT OF THE PROBLEM

There are many reasons why individuals become entrepreneurs; it could be to earn money, to make a difference to community / environment or simply passionate about it or to fulfill a lifelong dream. Whatever the reason maybe, it is not a joke or a simple task in just becoming an entrepreneur or to start a business, the individual needs lots of resources such as capital, labor, technology/ technical know-how, and many other things. Location of this business and visibility and increased patronage is another factor to consider. Entrepreneurs extensively use the social networks to obtain access to a large population of people all over the world through the internet and also use contacts in decision making and sharing ideas. Social media Entrepreneurs operates their business online, this has greatly reduced unemployment all over the world (Greve and Salaff 2003). However, the researcher is examining social media entrepreneurship as a tool for national development.

 1.3  OBJECTIVES OF THE STUDY

The following are the objectives of this study:

1.  To examine social media entrepreneurship as a tool for national development.

2.  To examine the advantage so social media entrepreneurship.

3.  To identify the factors militating against social media entrepreneurship.

1.4   RESEARCH QUESTIONS

1.  Can social media entrepreneurship be used as a tool for national development?

2.  What is the advantage so social media entrepreneurship?

3.  What are the factors militating against social media entrepreneurship?

1.5   HYPOTHESIS

HO: Social media entrepreneurship cannot be used as a tool for national development

HA: Social media entrepreneurship can be used as a tool for national development

1.6   SIGNIFICANCE OF THE STUDY

The following are the significance of this study:

1.  The results of this study will throw light on approaches to social media entrepreneurship and how it can be used as a tool for national development.

2.  This research will also serve as a resource base to other scholars and researchers interested in carrying out further research in this field subsequently, if applied will go to an extent to provide new explanation to the topic.

1.7   SCOPE/LIMITATIONS OF THE STUDY

This study on the social media entrepreneurship as a tool for national development will cover the activities of the entrepreneurs on the social media and the profitability with a view of determining its effect on national development.

LIMITATION OF STUDY

1.  Financial constraint- Insufficient fund tends to impede the efficiency of the researcher in sourcing for the relevant materials, literature or information and in the process of data collection (internet, questionnaire and interview).

2.  Time constraint- The researcher will simultaneously engage in this study with other academic work. This consequently will cut down on the time devoted for the research work.

REFERENCES

Kotler, P. and Armstrong, G. (14th ed.) (2011). Principles of Marketing. Pearson Prentice Hall.

Greve, A. & Salaff, J.W. (2003). Social Networks and Entrepreneurship. Entrepreneurship: Theory & Practice28(1), 1-22.

Mangold, W. G and Faulds, D. J. (2009). Social Media: The New Hybrid Element of the Promotion Mix. Business Horizons 52: 357-365.

Simon, A. (2012). Management of the Innovation Process in Small Companies in Finland. IEEE Transactions on Engineering Management 36(10), 120-126.

Jaokar, M., Lewis, P. & Thornhill, A. (2009). Research Methods for Business Students. Fourth. ed: Pearson Education