A COMPARATIVE ASSESSMENT OF PUBLIC RELATIONS FUNCTIONS IN THE NIGERIAN BANKING SYSTEM AND GOVERNMENT PARASTATALS

(A CASE STUDY OF ANAMMCO NIGERIA LTD EMENE ENUGU AND ALL STATE TRUST BANK PLC LAGOS)

By

NDU CHINONYE

Presented To

Department of Public Administration

ABSTRACT

In this project, the researcher undertook a comparative assessment of public relations functions in the Nigerian banking system and government parastatals. Towards this end, the researcher randomly selected 92 staff of ANAMMCO LTD.and ALL STATE TRUST BANK PLC.to forms the study sample. These 92 members of the study sample were given 92 copies of the structured questionnaires to complete. Their responses are analysed using percentages. The result of the analysis led to the following findings:
1) There are some shades of differences in PR activities as a being practiced by  banks and government parastatals in Nigeria. For instance, banks are more serious and regular in terms of embarking on PR activities than government parastatals. Also government parastatals are usually stingy in terms of spending on PR activities.
2) The effects of the difference in PR on the corporate image of banks and parastatals are two – fold. One is that people have a greater confidence dealing with banks, than with government parastatals. Also unlike banks, government parastatals are seen as been a comatose by the members of the public
3) Amon the PR activities embarked upon by the banks and government parastatals (to some extent) are the following: lobbying sponsorship of community development projects (eg scholarships, health programmes, and the production of documentary films.)
4) Government perastattals need to be more serious about PR activities.

TABLE OF CONTENTS
TITLE PAGE II
APPROVAL PAGE III
DEDICATION IV
ACKNOWLEDGEMENT V
ABSTRACT VI
TABLE OF CONTENTS

CHAPTER ONE
1.1 BACKGROUND OF THE STUDY 1
1.2 STATEMENT OF THE STUDY 6
1.3 OBJECTIVE OF THE STUDY 7
1.4 RESEARCH QUESTIONS 8
1.5 SIGNIFICANCE OF THE STUDY 9

CHAPTER TWO
2.1 SOURCE OF LITERATURE – THE ROLE PUBLIC RELATIONS IN ORGANIZATIONS 12
2.2 THE MEDIA NOF PUBLIC RELATIONS IN NIGERIA 18
2.3 PUBLIC RELATIONS AND CRISIS
 MANAGEMENT IN NIGERIA 27
2.4 SUMMARY – BUDGETING FOR PR 29
REFERENCE
AZUYA. T (2000) “ THE BENEFIT OF PUBLIC RELATIONS TO CORPORATE ORGANIZATIONS IN NIGERIAâ€

CHAPTER THREE – METHODOLOGY

I) ANALYSIS RESEARCH METHOD 32
II) RESEARCH DESIGN 32
III) RESEARCH SAMPLE 33
IV) INSTRUMENT FOR DATA COLLECTION 34
V) METHOD OF DATA COLLECTION 35
 

CHAPTER FOUR – ANALYSIS AND RESULTS
4.1 DATA ANALYSIS 37
4.2 RESULTS

CHAPTER FIVE – SUMMARY AND RECOMMENDATIONS
I. SUMMARY 51
II. RECOMMENDATIONS 52
REFERENCES 54

  • FOR ENQUIRY
  • support@e-projecttopics.com
  • 09019904113

Learn and Obtain Diploma in Web development, Software development, Business, Technology and Creative Skills taught by industry experts. Explore a wide range of skills with our professional tutorials.

About E-Project Material Centre


E-Project Material Centre is a web service aimed at successfully assisting final year students with quality, well researched, reliable and ready made project work. Our materials are recent, complete (chapter 1 to Minimum of Chapter 5, with references) and well written.INSTANT ACCESS! INSTANT DOWNLOAD. Simply select your department, choose from our list of topics available and explore your data

Why Students Love to Use E-Project Material ?


Guaranteed Delivery Getting your project delivered on time is essential. You cannot afford to turn in your project past the deadline. That is why you must get your project online from a company that guarantees to meet your deadline. e-Project Topics Material Centre is happy to offer instant delivery of projects listed on our website. We can handle just about any deadline you send our way. Satisfaction Guaranteed We always do whatever is necessary to ensure every customer's satisfaction

Disclaimer


E-Project Topics Material Centre will only provide projects as a reference for your research. The projects ordered and produced should be used as a guide or framework for your own project. The contents of the projects should be able to help you in generating new ideas and thoughts for your own project. It is the aim of e-Project Topics Centre to only provide guidance by which the projects should be pursued. We are neither encouraging any form of plagiarism nor are we advocating the use of the projects produced herein for cheating.

Terms and Condition


Using our service is LEGAL and IS NOT prohibited by any university/college policies You are allowed to use the original model papers you will receive in the following ways:
  • As a source for additional understanding of the subject
  • As a source for ideas for you own research (if properly referenced)
  • For PROPER paraphrasing ( see your university definition of plagiarism and acceptable paraphrase) Direct citing ( if referenced properly)
Thank you so much for your respect to the authors copyright