ENSURING POSITIVE CONSUMERS ATTITUDE TOWARDS INSURANCE CONTRACT IN NIGERIA

By

MBAJIEKWE CAROLINE. A. INS/H2003/005

Presented To

Department of Insurance

ABSTRACT

Insurance contract in Nigeria has progressed tremendously as far as insurance is concerned, Nigerians are easily spurred into action only when they hear that an insurable disaster has befallen on someone or the other, in recent time, there has been proliferation of social clubs, more of these clubs guarantee the payment of fixed sum of money to the dependants of a deceased member, experience has shown that these clubs make the said payment with reasonable dispaten on the death of a member, on the other hand insurance payment condition stresses the satisfaction of certain legal requirement and hence the payment for some time. The important of this study is to ensure positive consumers attitude towards insurance contract. Apart from this, there are other important attached to it, they are as followed.This will be of immense help to the general public to employ a professional, such as broke that will guade them according It will also help the insurance company to observe the effect of non – settlement of llairs or delay in settlement of claims

TABLE OF CONTENTS

Title page                                    ii
Certification                                 iii
Dedication                                    iv
Acknowledgement                                v
Table of content                                vi

CHAPTER ONE
Introduction                                 1

1.1    Back ground of study                        1
1.2    Statement of the problem                        3
1.3    Objective of study                             3
1.4    Significance of the study                         4
1.5    Scope and limitation of study                    5
1.6    Definition of terms                            5

CHAPTER TWO
Review of related literature                        7

2.1    Meaning and purpose of insurance                 7
2.2    The insurance market                        9
2.3    Classes of insurance contract                    11
2.4    Factors affecting the insurance contract             13
2.5    Consumer attitude towards insurance contract in nigeria     
constraints of marketing insurance products             16    
2.8    Legal and regulatory constraints                 33
Reference                                36

CHAPTER THREE
Research design and methodology                     37

3.1    Sources of data                             37
3.2    Primary sources of data                         37
3.3    Secondary data                             38
3.4    Population of study                         38
3.5    Determination of sample size                     39

CHAPTER FOUR         
Data Presentation and Analysis                         41

    CHAPTER FIVE         
Summary of findings conclusion and recommendation         57

5.1    Summary of findings                        57
5.2    Conclusion                                 59
5.3    Recommendation / suggestions                     60
Bibliography                            62
Appendix.                                63    


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