EFFECTIVE MARKETING OF AVIATION SERVICES: CASE STUDY OF THE NIGERIAN COLLEGE OF AVIATION TECHNOLOGY
(A CASE STUDY OF ZARIA)
By
Author
Presented To
Department of Administration
ABSTRACT
PLEASE NOTE:
This research work is concerned with the marketing of aviation services with particular reference to the Nigerian College of Aviation Technology
(NCAT), Zaria. The study was designed to find out the nature of marketing strategies used by the Nigerian College of Aviation Technology in marketing its services as well as the impact of this on customer's satisfaction.
The study was made possible through the review of various literatures. Data were also generated through the administration of questionnaires as well as through personal interviews and observations.
The data collected from these sources were collected and analysed using simple percentages from the contingency tables.
The hypotheses generated and tested show that effective marketing of services affect customers' satisfaction and enhance patronage. Also, that effective management of equality customer services has a serious impact on the customers. Based on the findings of the study, recommendations were made.
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