UBA PROFITABILITY THROUGH PUBLIC RELATION ACTIVITIES

By

PROJECT-TOPICS.COM

Presented To

Department of Banking and Finance

ABSTRACT

The need to improve the UBA profitability cannot be over emphasized having in mind that they operate in an industry filled with completion both institution and inter-bank. The study examined the contribution of public relations towards the patronage and growth of bank. The findings revealed that the UBA public relation activities have led to the fast building reputation for satisfactory banking services which has been characterized by the introduction of Saturday banking services at all the branches. The outcome of the analysis of the data collected from the research work showed that from formulated hypothesis were in line with UBA from public relations activities that not withstanding, the following observations were made in nutshell.
1.    The published materials such as diaries, calendars and other gift items are being shared within the management and staff of the bank.
2.    Opportunity for training of public relation personnel are not provided and there are sample incentive for promotion.
3.    The question of “god father within the organization has been eradicated or discourage by public relations department of UBA, the stigma have continued together

TABLE OF CONTENT

ABSTRACT

CHAPTER ONE
INTRODUCTION

1.1    BACKGROUND OF THE STUDY
1.2    HISTORICAL ROLES OF BANKING IN THE NIGERIAN ECONOMY
1.3    THE PLACE OF THE PUBLIC RELATION IN NIGERIA
1.4    UNITED BANK FOR AFRICA
1.5    STATEMENT OF RESEARCH PROBLEMS
1.6    OBJECTIVE OF THE STUDY
1.7    SIGNIFICANCE OF THE STUDY
1.8    RESEARCH QUESTION
1.9    RESEARCH HYPOTHESIS
1.10    DEFINITION AND OPERATIONAL DEFINITION OF TERMS
1.11    ASSUMPTION
1.12    LIMITATION OF STUDY

CHAPTER TWO
REVIEW OF RELATED LITERATURE

2.1    SOURCE OF LITERATURE
2.2    LITERATURE REVIEW
2.3    PUBLICATION OF UBA
2.4    SUMMARY OF LITERATURE REVIEW

CHAPTER THREE
RESEARCH METHODOLOGY

3.1    RESEACH METHOD.
3.2    RESEARCH DESIGN
3.3    RESEARCH SAMPLE
3.4    MEASURING INSTRUMENT
3.5    DATA COLLECTION
3.6    DATA ANALYSIS
3.7    EXPECTED RESULT

CHAPTER FOUR
4.0 DATA ANALYSIS AND RESULT

4.1    DATA ANALYSIS.
4.2    RESULTS
4.3    DISCUSSION

CHAPTER FIVE
5.0    SUMMARY AND RECOMMEDATION FOR FURTHER

5.1    SUMMARY
5.2    RECOMMENDATIONS
REFERENCES

Learn and Obtain Diploma in Web development, Software development, Business, Technology and Creative Skills taught by industry experts. Explore a wide range of skills with our professional tutorials.

About E-Project Material Centre


E-Project Material Centre is a web service aimed at successfully assisting final year students with quality, well researched, reliable and ready made project work. Our materials are recent, complete (chapter 1 to Minimum of Chapter 5, with references) and well written.INSTANT ACCESS! INSTANT DOWNLOAD. Simply select your department, choose from our list of topics available and explore your data

Why Students Love to Use E-Project Material ?


Guaranteed Delivery Getting your project delivered on time is essential. You cannot afford to turn in your project past the deadline. That is why you must get your project online from a company that guarantees to meet your deadline. e-Project Topics Material Centre is happy to offer instant delivery of projects listed on our website. We can handle just about any deadline you send our way. Satisfaction Guaranteed We always do whatever is necessary to ensure every customer's satisfaction

Disclaimer


E-Project Topics Material Centre will only provide projects as a reference for your research. The projects ordered and produced should be used as a guide or framework for your own project. The contents of the projects should be able to help you in generating new ideas and thoughts for your own project. It is the aim of e-Project Topics Centre to only provide guidance by which the projects should be pursued. We are neither encouraging any form of plagiarism nor are we advocating the use of the projects produced herein for cheating.

Terms and Condition


Using our service is LEGAL and IS NOT prohibited by any university/college policies You are allowed to use the original model papers you will receive in the following ways:
  • As a source for additional understanding of the subject
  • As a source for ideas for you own research (if properly referenced)
  • For PROPER paraphrasing ( see your university definition of plagiarism and acceptable paraphrase) Direct citing ( if referenced properly)
Thank you so much for your respect to the authors copyright