ABSTRACT
This study was carried out to analyses the marketing margin for rice among participants in the
marketing of rice in Adani Uzo-Uwani Local Government Area. A purposive sampling
technique was used in the selection of respondents. The study identified and described the
marketing of rice in the study area, the participants and their activities in the marketing of
rice. It determined the cost of perfuming the physical functions of transportation, storage,
processing and margin accruable to the participants (producers, wholesales and
retailers).

Problems of agricultural marketing were also identified to include production
conditions, transportation and communication, handling packaging and processing,
storage and warehousing institutional support input distribution; urban food supply
system and price stabilization. This work sets out elements which make up an efficient
marketing system to include functions and services, agencies and channels, the
enterprises of which they are composed and the institutional framework within which
they operate. The analytical tools used in this work included descriptive statistics such as
frequency, percentage, mean, rage and market margin analysis. From he results it was
affirmed that 28% of the producers have no formal education and 5% have HND/B.Sc.
certificates.