ABSTRACT
An evaluation of commuters? perception of graphic design factors in Light-Emitting Diode (LED) advertisement (ad) in Ibadan, Nigeria: LED advertisement has received various criticisms due to its perceived abuses on our roads which led to its ban in many countries. In spite of the existential warning from American Medical Association that a glare from roadway illumination imagery from LED advertisement is detrimental to safe driving, and despite the observation that, LED advertisement lining up Nigeria?s roadways are characterized by graphic design flaws and could put commuters at risk at any attempt by motorists to want to access the message deliveries on motion, the medium have continued to make its presence felt in many urban centres. This study fills the noticeable daunting gap. The researcher therefore set out to interrogate the perception of commuters on the graphic design factors in the use of LED advertisement on commuter safety in Nigeria. Data were collected using purposive sampling technique with open-ended questionnaire and interview as instruments. Qualitative and quantitative descriptive analyses were adopted using statistical table and chi-square ( 2 ) to explain, summarize and to draw up conclusions. Findings indicate that, motorists have been operating in a visually complex environment and that, there are indeed problems with graphic design factors on most LED advertisement lining up Nigerian roads. In order to find solution to these problems, visual contents of the sampled materials were redesigned graphically using digital design processes to enhance readability of the message delivery. The efficacy of the redesigned templates could not be empirically tested, because there is no such contemplation to do so, due to time and financial constraint. However, it is of the researchers? view that, the redesigned graphic content (templates) of the LED advertisement will communicate effectively to break every communication barriers for easy visual accessibility. The redesigned (alternative) graphic design content templates for LED advertisement took care of any communication design flaws for easy visual accessibility or readability. This implies that, all things being equal, commuter safety should be guaranteed on Nigeria?s roads