This research work is mainly on the marketing of communication services in our Nigerian television with special emphasis to Nigeria television authority Channel 8 Enugu.  The data needed for this study was collected from the employers/staff of the television house.  The objective is to find out how this channel will be able to reach it’s numerous customers with adequate and reliable information at their door post around and all over the world.  Also to determine the amount of satisfaction customers derive from the present state of communication services by the channel.

The research methodology employed were  questionnaire and observations of how communications services are marketed to reach its numerous customers.  Also Desk research was employed and most of the vital information was collected from both primary and secondary sources of data collection.  However, the use of statistical models and chi-square was not used to test the hypothesis because the population used was not definite.  From the analysis of the data obtained it was discovered that Nigeria television Authority Channel 8 Enugu has a very vast area of coverage.  That the quality of their services is able to meet the needs and demands of this numerous customers.  With the observations made by the research, It was recommended that the Nigerian Television authority channel 8 Enugu should do the following.

(a) Should maintain their high quality of services.

(b) The Nigerian Television authority channel 8 Enugu should continue to be customer oriented by paying attention to customers complain if their is any.  So that they will be increased efficiency in their marketing of communication services.

(a) The purpose of this study is to take a critical look on how the Nigerian Television Authority channel 8, Enugu markets its station through effective programming and performance standard.

(b) Analyse the influence of television advertising from the consumers point of view.

(c) Suggest ways of improving sales advertisement spots so as to help generate revenue for the station.

(3) Significance of the study

(a) The significance of the study is the element of bias the researcher encounters when soliciting for responses from respondents for the fact.

(b) The facts that constrained the researcher work requires more item for effective and efficient collection.

(4) Sources of Data: is the primary and secondary data.

Primary data being the original data and secondary data being the already used ones.

(5) Method of data collection/research instrument.  In order to collect relevant data from the respondent, the researcher used questionnaire and interview guide as his research instrument.

(6) Method of data Analysis

After all the relevant data were collected, the researcher use tables, percentages and chi-square in testing the hypothesis.

(7) Scope of study

The scope of the study is Nigeria Television authority channel 8, Enugu.

(8) Plan for literature review.

The researcher here will conduct library research on text books, Journals, magazines and other publications related to the topic under study.

Title page ii

Approval page iii

Dedication iv

Acknowledgement v

Abstract vi

Research Proposal viii

Table of contents x

1.2 Statement of the problem 4

1.3 Objective of the study or statement 6

1.4 Hypothesis 7

1.5 Limitations and delimitation 8

1.6 Definition of terms. 9

2.2 Television marketing 18

2.3 Problems of the television Industry Nigeria 20

2.4 Problems encountered 21

2.5 Characteristics of services 22

2.6 Marketing mix for services 23

2.7 Improving service quality and productivity 25

2.8 Improving service productivity 26

2.9 Branding of services 27

2.10 Positioning of service 29

3.1 Researcher design 32

3.2 Sources of data 32

3.3 Population of study 32

3.4 Sample size determination 33

3.5 Sample techniques 35

3.6 Method of data collection 35

3.7 Validation of research instrument 36

3.8 Questionnaire allowance and administration 36

3.9 Method of data analysis 38

3.10 Significance of study 38

4.0 Analysis and presentation of data 40

5.1 Recommendations 56

5.2 Summary 58