The study was carried out to investigate the influence of clothing consumption pattern of women on the family standard of living in Nasarawa State of Nigeria. In line with the above, four specific objectives, four research questions were raised and four Null hypotheses were formulated for the study. The study used a survey research design. The population of the study was three hundred and thirty-five thousand, nine hundred and eight (335,908) married women, while three hundred and eighty four (384) married women served as sample for the study across six Local Government Areas of Nasarawa State, Nigeria. The sampling technique used was stratified random sampling and purposive sampling. The instrument used for data collection was questionnaire. The method of data analysis for bio-data was frequencies and percentages, while a mean score of 2.5 and above was used to answer the research questions. Chi-square procedure was used to test all the null-hypotheses at 0.05 level of significance. Results of the test of null-hypotheses show that null hypothesis one, two, three and four were rejected. The findings revealed that clothing consumption pattern of women has significant influence on food adequacy in the family; clothing consumption pattern of women has significant influence on access to quality education of family members in the family; clothing consumption pattern of women has significant influence on access to quality healthcare in the family; and clothing consumption pattern of women has significant influence on accumulation of asset in the family. Consequently, the study concludes, among other things, that the clothing consumption pattern by women could have major impact on the amount of income available for food, education, healthcare and asset accumulation in the family since, in most cases; women control the family budget for food in the home. It is recommended, among others, that there is the need for improved scrutiny of clothing consumption and planning of expenditure in a way that would reduce its negative impact on food availability for the family.