This work is a modest attempt to appraise the adequacy of marketing in Financial Institutions. A Case Study of NATIONAL PR0VIDENT FUND. My interest to this research was attracted by the non-satisfaction of consumers of the services rendered by the NATIONAL PROVIDENT FUND despite it being a Financial Institution. Research findings show that among other things that the benefits does not serve the purpose for which it was created inspite of its existence for almost 30years now. Conclusion and Recommendation in chapter five which were purely based on research findings after a thorough investigation, would guarantee NATIONAL PRCVIDENT FUND and other Financial Institutions a tetter image, achievement of corporate abjective and consumer satisfaction.