SALES PROMOTION AS A PANACEA FOR IMPROVED SALES THE NIGERIA BOTLLING COMPANY EXPERIENCE
(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC 9TH MILE CORNER)
By
UWAKWE JOY
Presented To
Department of
Mass Communication
ABSTRACT
This study treats or focused on sales promotion as a panacea for improved sales. The Nigeria Bottling company experience. Using NBC plc 9th mile corners as a case in point.
The major problems investigated was to determine whether actually manufacturing companies derive benefits by engaging sales promotions and other business incentives.
The primary objectives of this study was to find out the extent through which sales promotion can be used to improve sales.
The review of other related literature which was necessary for this study was made.. out of a population of three hundred workers of NBC PLC one hundred and seventy one was chosen as the sample size. The sample size was determined using the Taro Yamani Formula.
Survey research method was used because of its reliability in generating results and analysis. The data for the study was collected through the use of questionnaire. Data were presented in tables while analysis were according to research questions, however, the major statistical tool for analysis include, simple percentage, mean score and bar chart.
From the analysis carried out, it was discovered that NBC PLC, Enugu benefits from engaging in sales promotion and other business incentives.
The finding also reveals that the level of response from the customers and consumers of NBC PLC sales promotion include; the size of promotion, the audience participation requirement, type of promotion and ease of getting the offer.
The researcher recommends that NBC PLC should engage in extra marketing strategy to stimulate consumer patronage and rate of turn over for its survive the present economic competition such as strategy is sales promotion.
TABLE OF CONTENT
Title page
Certification/approval
Dedication
Acknowledgement
Abstract
Table of contents
CHAPTER ONE
INTRODUCTION1.1 Background of the study
1.2 Statement of the research problem
1.3 Purpose of the study
1.4 Significance of the study
1.5 Research questions and hypothesis
1.6 Definition of term
1.7 Assumption
1.8 Scope and limitation of the study
ReferencesCHAPTER TWO
REVIEW OF RELATED LITERATURE2.1 The meaning of sales promotion
2.2 The objectives of sales promotion
2.3 Sales promotional tools and its implications
2.4 Advertising (the promotion effort)
2.5 Summary of related literature review.
ReferencesCHAPTER THREE
3.0 RESEARCH METHODOLOGY3.1 Research method
3.2 Research design
3.3 Area of study
3.4 Population of the study
3.5 Sample and sampling technique
3.6 Instrument of data collection
3.7 Validation of the instrument
3.8 Method of collection
3.9 Method of data analysis
ReferenceCHAPTER FOUR4.0 Data presentation and analysis
4.1 Presentations of data
CHAPTER FIVE
5.0 SUMMARY OF FINDINGS, CONCLUSION AND RECOMMENDATION5.1 Summary of findings
5.2 Conclusion
5.3 Recommendation
Bibliography
Appendixes.
