1.3 Purpose of Study
The general objectives of this study is to identify the impact of cultural factors on entrepreneurs performance. However, the specific objective of the study includes;
- To identify various cultural factors that imitate against the performance of entrepreneurs and to what extent they affect them.
- To identify the present effect of cultural factors on entrepreneurial performance.
- To examine entrepreneurs reactions towards cultural changes and their coping strategies.
- To examine other non-cultural factors and the extent to which they affect entrepreneurs.
1.4 Research Questions
The following research questions with the study;
- To what extent does Norms relate with entrepreneurs performance of some selected private firms in Port Harcourt?
- To what extent does belief system relate withentrepreneurs performance of some selected private firms in Port Harcourt?
- To what extent does attitude relate with entrepreneurs performance of some selected private firms in Port Harcourt.
1.5 Research Hypothesis
The following research hypothesis will guide the study;
Ho1: There is no significant relationship between Norms and the productivity of some selected private firms in Port Harcourt
Ho2: There is no significant relationship between belief system and the productivity of some selected private firms in Port Harcourt.
Ho3: There is no significant relationship between attitude and the productivity of some selected private firms in Port Harcourt.
1.6 Significance of the Study
This research study will be of great importance to the entrepreneurs interactiveness with the market and its customers. It will also be useful to the entrepreneur’s internal decision marketing process and will also influence the decisions to create new business. This finding of the research will improve or add to existing world of knowledge and will also create awareness of the Norms, belief system and attitude of Nigerians to foreigners who desire to create business in Nigeria.
1.7 Scope of the Study
This study was conducted and limited to target population, geographical boundary study variable and units of analysis. From the above statement, the target population will focus on selected private firms in Port Harcourt. The geographical boundary is Port Harcourt, the study variable will be divided into two: the independent variable represented as culture (having dimensions as; Norms belief system and attitude) and the dependent variable represented as entrepreneurial performance (having measures as; productivity). The unit of analysis is at the organizational level.
1.8 Definition of Terms
According to Cosuala, 1985: 80), definition of terms is the most important facet of the research report, since without a common understanding of essential terms; the value of the research very be lost through misinterpretation. These level been defined however to back up this work.
Entrepreneurs: Schumpeter (1934), entrepreneur, are innovators who use a process of shattering the status quo of the existing products and service to set up a new product and services.
Entrepreneurship: according to Meredith et al (1991), entrepreneurship is the process of organizational and coordinating the factors of production and taking necessary decision to establish a business enterprise and keep it in with the pattern of demand and market values.
Business: business is regarded as the process of creating, procuring or providing goods and services to customers or those who need them in proper quantities and qualities at suitable times and places at satisfactory process Nwaeke (2002).
Culture: Hofsted (1991) defined culture as the software of the mind and collective phenomena, shared with people who live in the same social environment.
Values: as a board tendency to prefer certain states of affairs over others.
Business Environment: according to Jones et al (2002), they are those factors or forces that have potential effect on the way business operate