THE PROBLEMS AND PROSPECTS OF MARKETING PETROLEUM PRODUCTS IN NIGERIA

By

A CASE STUDY OF NNPC NIGERIA

Presented To

Department of Marketing

ABSTRACT

The study on the problems and prospects of marketing petroleum products in Nigeria seeks to find out what causes or generated problems in the oil industry and tries to find a lasting solution to it for the benefit of all the public or consumers.
Data on this issue were collected through survey (questionnaire schedules) and that serves as a primary source of data to complement the secondary materials.
These data were analyzed and some interesting revelators were made for e.g. it was discovered that constant vandalization of oil pipelines, hoarding of petroleum products, striating workers constant power outage etc. contributed greatly to these problems.
It was also reveled that the independent marketers contributed immensely to the marketing of petroleum products in the country considering the percentage of
Petroleum products such as pms (super), DPK (Kero) and AGO (Diesel) that are lifted through them to the consumers.
    The data revealed the important role, which they play by distributing products to areas, regarded as unattractive by existing oil companies thereby reducing problems of artificial scarcity and marketing of petroleum products.
    The study recommends that more refineries should be built in the country to support the existing ones and locate them well on the basis of economic consideration rather than political considerations.
    Modern equipments should be installed together with refineries to ensure optimum capacity workage.
    The NNPC should open supply depots for 24 hours daily and motivate their staff to work effectively. Loans should be encouraged to build more filling stations at desired locations by independent marketers.
    Constant power supply should be encouraged to ensure a steady pumping, Loading and easy marketing of petroleum products.
    Vandalization, which is a menance to the government, should be properly checked and stopped by ensuring strictness and security are the oil producing areas.
    The oil producing areas should be properly compensated and motivated to ensure an end to vandalization.
    The first chapter indicates how and when the problems of scarcity and marketing emanated. The problems can hardly be appreciated without the background.
    The research involves it review, which was extracted from journals, magazines, Newspapers, textbook, symposium and Government statement.
Chapter three deals with research methodology. It includes sources of data, methods of data collection, population of study etc.
    Chapter four presented and analyzed the data collected in tables and figures while finally the chapter five summarizes the findings, conclusions and recommended some possible solutions to help put an end to marketing problems in petroleum products.

TABLE OF CONTENTS

Title page
Approval page
Dedication
Acknowledgement
Abstract
Table of contents

CHAPTER ONE:    INTRODUCTION

Background of the study
Statement of problems
Objective of study
Significance of study
Scope of study
Limitation of study
Definition of terms

CHAPTER TWO:    REVIEW OF RELATED LITERATURE
Sponsored studies
Government statement
Symposium statement
Journal review/extracts
Newspaper Articles/publication
Bulletin
Textbook survey
The concept of distribution

CHAPTER THREE:        RESEARCH METHODOLOGY OR DESIGN
Research design
Sources of data
Population of
Determination of sample size
Sampling technique
Research instrument
Method of data collection
Questionnaire allocation, administration and response rate.
Pretesting the questionnaire and interview schedules.

CHAPTER FOUR:    PRESENTATION AND ANALYSIS OF DATA

CHAPTER FIVE:    SUMMARY OF FINDINGS, RECOMMENDATION AND CONCLUSION
Research findings
Recommendation
Conclusion
Bibliography

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