application of marketing concept in marketing of hair dressing services
(A COMPARATIVE ANALYSIS OF MAGIC FINGERS BEAUTY HOME AND ULTIMATE BEAUTY SALON)
This research project is a very crucial study for the entire public that makes use of salon within Enugu metropolis. The researcher in this work tried to find out the extent the application of marketing concept can help in the effective and efficient running of an organization with particular reference to beauty salons. The researcher also tried... Continue Reading
the effect of pricing strategies on the marketing of toilet soaps in enugu state
(A CASE STUDY OF SELECTED TOILET SOAPS)
The main purpose of this study is to analyze the effect pricing strategies on the marketing of toilet soaps in Enugu State. With special emphasis on toilet soaps made by Unilever Nigeria Plc. The objectives of the study among others is: - To determine whether the pricing system of toilet soaps organization attract customers. - To find out... Continue Reading
effective marketing strategies for improved performance of non " durable consumer products
(A CASE STUDY OF OMO DETERGENT)
This research project is very crucial study for unilcuer Nigeria Plc. The study was motivated by the necessity to improve performance of Omo detergent through effective marketing strategies. This research project was aimed at the following: Continue Reading
the impact of advertising on sale of mobile phone in enugu metropolis
The study is to highlight the contributions of advertising and marketing principles on sales of mobile phones, the factor that determine demand, pricing and distribution of the service in Nigeria. The finding reveal that: a. more male avail themselves of mobile phone service than female as exemplified in the study where 66% of the respondents we... Continue Reading
pipeline transportation and its significance to the marketing of petroleum products in nigeria
(A CASE STUDY OF NNPC ENUGU AND PORT-HARCOURT)
This Research examined the relevance of Pipeline transportation to the marketing of Petroleum products in Nigeria. Toward this end 83 staff of the Nigeria national Petroleum Corporation (NNPC)’s offices in Enugu and Port-Harcourt were randomly selected to form the study sample. The 83 members of the study sample were given 83 copies of structur... Continue Reading
public relation techniques for marketing air transport services in nigeria
(A CASE STUDY OF EXECUTIVE AIR LINE SERVICE)
To determine thee impact of public relation on increase customers patronage. To know how public relation helped in proving communication between people and organization. To find out 18 public relation attention of airline come impacts on its profit based on this three hypothesis were formulating each focusing on impact of specific public relations.... Continue Reading
impact of sales persons on the coporate growth potentials of a company
(A CASE STUDY OF SEVEN-UP BOTTLING COMPANY PLC, ENUGU)
Prior to our contemporary time, the bottling industry will dominated by the products of Nigerian Bottling Company Plc. Recently, 7-up bottling company Plc reemerged in the scene to compete with the Nigerian bottling company Plc, both also struggle with other manufacturers of mineral soft drinks. The scene was complicated further by... Continue Reading
the effectiveness of physical distribution of charis satchet water in enugu metropolis
(A CASE STUDY OF EJ COLLINCE COMPANY)
This research work is mainly on effectiveness of physical distribution of Chris sachet Water in Enugu metropolis. The data needed for this study was collected from employees, consumers of Charis sachet water. The objective is to find out if their products have very wide demand within Enugu metropolis. To determine the rate of satisfaction of cons... Continue Reading
the impact of self service on the performance of supermarkets
(A CASE STUDY OF CYRIL SUPERMARKET ABAKALIKI, EBONYI STATE)
The purpose of this project is to examine the impacts of self service on the performance of supermarkets. The study is divided into five chapters. In chapter one the impacts was introduced and a narrative meaning of self service and other key elements included in the topic were discussed. It went further to state the problem to be studies and wh... Continue Reading
the role of promotion in marketing of electricity service
(A CASE STUDY OF POWER HOLDING)
The study the role of promotion in marketing of electricity services (NEPA) in Enugu Metropolis it has became necessary as this stage of our development to determine the extent of the implementation of the marketing concept in carrying out role of promotion in NEPA services. Continue Reading
the effectiveness of public relations practice in the oil sector
(A CASE STUDY OF AFRICAN PETROLEUM PLC PORT-HARCOURT)
African Petroleum Plc, a market of petroleum product and chemicals, know that public support and goodwill as well is good corporate image are very important for business success. Tends to be influence by their publics which include, its staff, shareholders, customers and of course members of the press. Continue Reading
impact of marketing research in a small scale company
(A CASE STUDY OF JUHEL PHARMACEUTICALS ENUGU)
The research on the role of marketing in improving a company’s performance. In order to carryout the work effectively some of the following objective were formulated. • To know whether Juhel Pharmaceuticals conducts marketing research. • To determine the impact of marketing research on the company’s profitability primary and seconda... Continue Reading
the impact of advertising on the marketing of banking services
(A CASE STUDY OF MICRO FINANCE BANK OKO)
This research work is on the impact of advertising in the marketing of banking services. This work was carried out in order to determine the impact of advertising in the marketing of banking services using Micro Finance Bank Plc Oko as a case study. As a matter of fact, financial industries are banks and other insurance firms. Advertising can be de... Continue Reading
the effectiveness of personal selling in the marketing of industrial product in enugu metropolis
(A CASE STUDY OF EMENITY NIGERIA PLC)
This research was designed to apprise “The Effectiveness of Personal Selling in the Marketing of Industrial Products in Enugu Metropolis (A Case Study of Emenite Plc Enugu). The researcher set out with the following objectives: • To find out the effectiveness of personal selling of Emenite in creating customers awareness of their products. ... Continue Reading
assessment of the practice of marketing concept in banking industries in nigeria
(A CASE STUDY OF AFRIBANK NIG. PLC, ENUGU)
The purpose of this study is to find out the extent to which the banking industry practise marketing concept bearing in mind the poor quality of services rendered in our banks. In order to achieve a good result, the researcher decided to split the five distinct chapters, each with different objectives. Respondents were selected by means of random ... Continue Reading
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