PRICING OF AGRICULTURAL PRODUCTS
(A CASE STUDY OF SORGHUM SUPPLIER IN ENUGU METROPOLIS)
By
ANI OTUSORO U. AND GROUP MEMBERS
Presented To
Department of Marketing
ABSTRACT
This study focused on the pricing of agricultural product (a case study of sorghum suppliers in Enugu metropolis.
To carryout the research work. The some of the following objectives were set out.
To find out the problems associated with the pricing system of sorghum.
To make appropriate recommendation on how to improve on the pricing system of the sorghum Based on these extensive literature review on text book.
Fournals, and material on the area of the study was carried out.
Based on these researcher came up with following findings.
The survey shows that the pricing system as adopted by sorghum suppliers does not lead to customer repeats patronage.
It was equally discovered that the product is not really available in all the markets in Enugu metropolis.
The four ps of marketing price promotion place and products should be adequately applied for improved performance.
It is the researchers opinion that if these recommendations are judiciously carried out sorghum supplier will not only serve their customers better but also improve their profit margin.
TABLE OF CONTENTS
Title page ii
Approval page iii
Dedication iv
Acknowledgement v
Abstract vii
Table of content ix
CHAPTER ONE
1.0 Introduction 11.1 Background of the study 1
1.2 Statement of the problem 3
1.3 Objective of the study 4
1.4 Research question 5
1.5 Significance of the study 6
1.6 Scope of the study 7
1.7 Limitation of the study 7
1.8 Definition of terms 8
CHAPTER TWO:
2.0 literature review 92.1 An overview of agric marketing 9
2.2 Classification of agricultural produce 11
2.3 Importance of agricultural produce 15
2.4 Marketing concept in agric marketing 18
2.5 Marketing mix for agric produce 21
2.6 Product mix for alp 22
2.7 price mix for agric produce 23
2.8 Distribution mix for agric produce 25
2.9 promotion mix for agric produce 27
CHAPTER THREE
3.0 Details Discussion 313.1 What is price? 31
3.2 Type of price 33
3.3 pricing of agric produce 35
3.4 pricing objectives 37
3.5 The impact of pricing an agric marketing 40
CHAPTER FOUR
4.0 Summary of findings recommendation and conclusion 414.1 Summary of findings 41
4.2 Recommendation 43
4.3 Conclusion 43
Bibliography.