IMPACT OF PUBLIC RELATION ON MARKETING OF BANKING SERVICE IN ENUGU METROPOLIS

(A CASE STUDY OF ZENIT BANK PLC)

By

OKONWO NONSO EMMANUEL

Presented To

Department of Marketing

ABSTRACT

This study focused on the impact of effective public relations practice in the marketing of banking service in Enugu metropolis. A case study of zenith bank plc operating in Enugu state. It aims at identifying the areas of potential problems in order o enable corrective measure to be taken. Although zenith bank plc maintains a corporate affairs department that performs public relation functions, yet the management is not happy because the bank does not have good image in the opinion of its customers. It was based on this that the research decided to embark on the present study, with the following objective in mind to determine whether zenith bank considers as important the public relations policy of the organization as strategic. To determine whether zenith bank communicate effectively major policy issues to its publics. To ascertain and discuss whether public relations activities of the bank has any significant impact on the existence, growth profitability an survival of the bank. Construction of the questionnaire and the formulation of other items. The questionnaires was meant for two categories of respondents as follows. The staff and management of zenith bank , the customers of the bank. The questionnaire was structured to contain both the multiple choices and the open ended questions. Major findings of the study were also obtained. The study concludes that effective public relations is a necessary ingredient for the survival and continued relevance of an organization

TABLE OF CONTENTS
Title - - - - - - -i
Approval ii
Dedication - - - - -iii
Acknowledgements - - - -iv
Table of contents - - -v
Abstract - - - - -viii

CHAPTER ONE
INTRODUCTION  
1.1 Background of the study -1
1.2 Statement of the problem - -5
1.3 Purpose of the study - - -6
1.4 Significance of the Study - -7
1.5 Research Questions- -8
1.6 Scope of the Study - -9
1.7 Definition of Terms - -9

CHAPTER TWO
LITERATURE REVIEW
2.0 Introduction - - - -12
2.1 Review of related literature a historical perspective - -13
2.1.1 Historical background and definition of public relations -13
2.1.2 Exchange rate policy in Nigeria from (1960-1998)- - -19
2.3 Definition of public relations -16
2.4 summary of literature review -26 

CHAPTER THREE
METHODOLOGY
3.0 Introduction - - - -28
3.1 Design of the study - -28
3.2 Area of the study - -29
3.3 Population  of the study - -29
3.4 Sample of the study - - -29
3.5 Instrument of data collection 31
3.6 Validation of the instrument -32
3.7 Distribution and retrieval of Instrument - - - -32
3.8 Method of data analysis - -33

CHAPTER FOUR
DATA PRESENTATION AND ANALYSIS
4.1 Analysis of data  from bank officials - - -- - -35
4.2 Analysis of data from customers - - - - -43

CHAPTER FIVE
SUMMARY CONCLUSION AND RECOMMENDATION 
5.1 Summary of findings - -48
5.2 Conclusion - - - -49
5.3 Recommendation - -49
5.4 Limitations of the study -50
5.5 Suggestions for further research 51

References - - - - -52
Appendix A - - - - -53
Appendix B- - - - -54







About E-Project Material Centre


E-Project Material Centre is a web service aimed at successfully assisting final year students with quality, well researched, reliable and ready made project work. Our materials are recent, complete (chapter 1 to Minimum of Chapter 5, with references) and well written.INSTANT ACCESS! INSTANT DOWNLOAD. Simply select your department, choose from our list of topics available and explore your data

Why Students Love to Use E-Project Material ?


Guaranteed Delivery Getting your project delivered on time is essential. You cannot afford to turn in your project past the deadline. That is why you must get your project online from a company that guarantees to meet your deadline. e-Project Topics Material Centre is happy to offer instant delivery of projects listed on our website. We can handle just about any deadline you send our way. Satisfaction Guaranteed We always do whatever is necessary to ensure every customer's satisfaction

Disclaimer


E-Project Topics Material Centre will only provide projects as a reference for your research. The projects ordered and produced should be used as a guide or framework for your own project. The contents of the projects should be able to help you in generating new ideas and thoughts for your own project. It is the aim of e-Project Topics Centre to only provide guidance by which the projects should be pursued. We are neither encouraging any form of plagiarism nor are we advocating the use of the projects produced herein for cheating.

Terms and Condition


Using our service is LEGAL and IS NOT prohibited by any university/college policies You are allowed to use the original model papers you will receive in the following ways:
  • As a source for additional understanding of the subject
  • As a source for ideas for you own research (if properly referenced)
  • For PROPER paraphrasing ( see your university definition of plagiarism and acceptable paraphrase) Direct citing ( if referenced properly)
Thank you so much for your respect to the authors copyright
X

Need Help Finding or Downloading Your Project Material?

If you don't see the topic you're looking for or You need urgent/express attention, click the WhatsApp Icon/link below to contact ADMIN and get the material you need instantly. We are always available online to attend to your needs. Thanks