ABSTRACT
It
is a widely accepted notion that Nollywood movies contain negative
content such as drug addiction, armed robbery, sexual immorality, women
and child abuse amongst others, which in effect elicit negative reaction
from its viewers. These negative reactions often result in negative
societal consequences. This research work explores the positive values
projected in Nollywood moviesas it relates to different facets of the
society and how it by extension promotes societal change. To achieve
this, literary materials and select movies were critically analysed
against the cultural norm theory of De fleur and Gerbner's cultivation
theory. On the basis of the theories proposition, the prolonged exposure
of viewers to these positive contents will begin to impact positively
on such viewers and an adoption of the values will translate into
positive societal change. The research attempts to establish that
irrespective of the negative content of Nigerian movies, some positive
values and norms which when adopted will project positively in different
facets of the society also exists in some movies. To reflect this,
three (3) movies; The Meeting, Mr. And Mrs, and Half of a Yellow Sun
reflecting political, social and historical aspects will be analysed.
Qualitative research will be used in other to gain a deep understanding
of the values and norms inherent in the select movies. In the course of
this research, certain issues were made evident, prominent amongst which
is that Nollywood producers are giving more attention to details to
ensure they tell the Nigerian story professionally. The researcher
recommends among others that Nigerian home movies be maximally explored
as a development communication medium.