Site Logo E-PROJECTTOPICS

PERCEPTION AND ATTITUDES OF CONSUMER TOWARDS ADVERTISING


📑


Presented To


Administration Department

📄 Pages: 93       🧠 Words: 6054       📚 Chapters: 5 🗂️️ For: PROJECT

👁️‍🗨️️️ Views: 92      

⬇️ Download (Complete Report) Now!

ABSTRACT

There has been divergent comments on advertising practices in Nigeria, such comments cover every aspects of advertising including advertising economic effects, social impacts, its truthfulness and deception among others. This research tested whether the opinion expressed by these commentators is a reflection of public opinion on advertising. It was found that public perception of advertising in Nigeria is not too critical overall. However, certain practices of advertising were deplored. Moreover, it was found that a person's attitude toward advertising is independent of either a person's perception of the extent of consumer's degree of vulnerability in a purchase situation or his attitude toward business. A persons attitude toward advertising is however dependent on his/her sex and his/her usage or non-usage of the product being advertised. The study recommends among others that government should enforce that advertisements for alcohols and cigarettes should contains warnings about their possible health implications.

PLEASE NOTE

This material is a comprehensive and well-written project, structured into Chapter (1 to 5) for clarity and depth.


To access the full material click the download button below


OR


Contact our support team via Call/WhatsApp: 09019904113 for further inquiries.

Thank you for choosing us!

📄 Pages: 93       🧠 Words: 6054       📚 Chapters: 5 🗂️️ For: PROJECT

👁️‍🗨️️️ Views: 92      

⬇️ Download (Complete Report) Now!

🔗 Related Topics

GREEN MARKETING AWARENESS AND CONSUMERS' PURCHASE DECISION OF FOREVER LIVING PRODUCTS EFFECT OF ADVERTISING ON THE SALES REVENUE AND PROFITABILITY OF SELECTED FOOD AND BEVERAGES FIRMS IN NIGERIA THE EFFECT OF ADVERTISING ON THE MARKETING OF PETROLEUM PRODUCTS THE IMPACT OF BRAND ASSOCIATION ON CONSUMER PATRONAGE OF GSM SERVICE PROVIDERS ELITE AND COMMUNAL CONFLICTS IN TARABA STATE: A PERCEPTION STUDY OF PEOPLE IN WUKARI AND TAKUM LOCAL GOVERNMENT AREAS THE ROLES OF ADVERTISING ON CONSUMER CHOICE TOWARDS A SECOND MONETARY ZONE IN WEST-AFRICA: A TEST FOR LONG-RUN CONVERGENCE EFFECT OF AUDIT FIRM ATTRIBUTES ON EARNINGS QUALITY OF LISTED CONSUMER GOODS FIRMS IN NIGERIA THE EFFECT OF ADVERTISING ON THE PRICE OF CONSUMER PRODUCTS (A CASE STUDY OF SELECTED MANUFACTURERS IN KADUNA METROPOLIS CONSUMER CHOICE CRITERIA IN BANK SELECTION IN NIGERIA APPRAISAL OF LOCAL GOVERNMENT WORKERS PERCEPTION TOWARDS TAKING LIFE INSURANCE POLICY IN NIGERIA EFFECT OF BOARD DIVERSITY ON FINANCIAL PERFORMANCE OF LISTED CONSUMER GOODS FIRMS IN NIGERIA THE EFFECT OF ADVERTISING ON THE MARKETING OF PETROLEUM PRODUCTS THE EFFECT OF ADVERTISING ON THE PRICE OF CONSUMER PRODUCTS GREEN MARKETING AWARENESS AND CONSUMERS' PURCHASE DECISION OF FOREVER LIVING PRODUCTS DETERMINANTS OF THE FINANCIAL PERFORMANCE OF LISTED CONSUMER GOODS FIRMS IN NIGERIA CONSUMER CHOICE OF COMMERCIAL BANKS IN NIGERIA EFFECT OF OWNERSHIP STRUCTURE ON EARNINGS QUALITY OF LISTED CONSUMER GOODS FIRMS IN NIGERIA THE ROLES OF SALES PROMOTION AND ADVERTISING IN THE PRODUCTION ORGANISATION MARRIED STUDENTS' PERCEPTION OF THE EFFECTS OF MARITAL PROBLEMS ON THEIR ACADEMIC PERFORMANCE IN POST-SECONDARY INSTITUTIONS

click on whatsapp