AN EVALUATION OF THE MARKETING AND MANAGEMENT OF PORTS' FACILITIES IN A COMMERCIALIZED PORT INDUSTRY IN NIGERIA

By

Author

Presented To

Department of Administration

ABSTRACT

The marketing of port facilities in Nigerian Ports PLC is bedeviled with bureaucratic bottlenecks as against the philosophy of the marketing concept. Information gathered from the study revealed that lack of adequate plants and equipment for cargo handling poses serious problems to port users. As a result, Nigerian Ports PLC cannot provide satisfactory services to its customers. The overall level of service efficiency is very low compared to what is expected of the ports to offer in a commercialized enterprise. The study reviewed relevant literature's on marketing and management of port facilities applying the basic principles of marketing concepts and practices. The study examines the problems of marketing port facilities via-a-vis the commercialization effort. The analysis of data revealed that customers are deserting Nigerian ports to other neighboring West African ports because of their epileptic and inefficient plant and equipment. Commercialization does not only entail changing to PLC but a re-orientation of the workforce and a new corporate image to attract patronage and hence profit. Responses from management, shippers, exporters and their accredited agents in the ports revealed that the main cause of service in efficiency of the ports is inadequate and unserviceable plants and equipment and lack of marketing culture. The Marketing Department need to rise above its posture of erasure of bills to incorporate the marketing concept. Finally, the following recommendations were made; provision of modern plants and equipment to facilitate quick turn round of ships; application of computer for documentation; advertising and promotion and training of marketing officers to inculcate in them the new corporate culture.


PLEASE NOTE:

That this Material is a Complete Project, Well Written and Contains 1 to 5 Chapters.


Click the download Button Below to Download the complete work. OR Call/WhatsApp Admin on: 09019904113 for Inquiry. Thank You

  • FOR ENQUIRY
  • support@e-projecttopics.com
  • 09019904113

Learn and Obtain Diploma in Web development, Software development, Business, Technology and Creative Skills taught by industry experts. Explore a wide range of skills with our professional tutorials.

About E-Project Material Centre


E-Project Material Centre is a web service aimed at successfully assisting final year students with quality, well researched, reliable and ready made project work. Our materials are recent, complete (chapter 1 to Minimum of Chapter 5, with references) and well written.INSTANT ACCESS! INSTANT DOWNLOAD. Simply select your department, choose from our list of topics available and explore your data

Why Students Love to Use E-Project Material ?


Guaranteed Delivery Getting your project delivered on time is essential. You cannot afford to turn in your project past the deadline. That is why you must get your project online from a company that guarantees to meet your deadline. e-Project Topics Material Centre is happy to offer instant delivery of projects listed on our website. We can handle just about any deadline you send our way. Satisfaction Guaranteed We always do whatever is necessary to ensure every customer's satisfaction

Disclaimer


E-Project Topics Material Centre will only provide projects as a reference for your research. The projects ordered and produced should be used as a guide or framework for your own project. The contents of the projects should be able to help you in generating new ideas and thoughts for your own project. It is the aim of e-Project Topics Centre to only provide guidance by which the projects should be pursued. We are neither encouraging any form of plagiarism nor are we advocating the use of the projects produced herein for cheating.

Terms and Condition


Using our service is LEGAL and IS NOT prohibited by any university/college policies You are allowed to use the original model papers you will receive in the following ways:
  • As a source for additional understanding of the subject
  • As a source for ideas for you own research (if properly referenced)
  • For PROPER paraphrasing ( see your university definition of plagiarism and acceptable paraphrase) Direct citing ( if referenced properly)
Thank you so much for your respect to the authors copyright