EFFECTIVE MARKETING OF QUALITY SERVICES IN A PUBLIC UTILITY COMPANY

(A CASE STUDY OF NATIONAL ELECTRIC POWER AUTHORITY (NEPA) PLC)

By

Author

Presented To

Department of Administration

ABSTRACT

The preoccupation of this project is to evaluate the marketing of services in a public utility company with faith particular reference to the National Electric Power Authority (NEPA). In order to facilitate the study, data were collected from both the primary and secondary sources. Personal interviews were also used as a major source of collecting primary data.
 The research work was carried out in five chapters. Chapter one deals with introduction covering such areas as the background information, statement of problem, the research question, purpose of study, hypothesis of the study, delimitation and limitation of study as well as the methodology and operational definition of the study.
 Chapter two succruictly reviewed the related literature to the study covering such areas as the nature and scope of marketing, the concept of quality,
 total quality management, the marketing of services, effective management of quality customer service, and the corporate nature of (NEPA).
 Chapter three shows the methodology of the study. Under this chapter, the research design, population of the study, the sampling, description of instruments used, and the analysis of statistical technique used were treated.
 Chapter four of the study basically showed the presentation and analysis of data while chapter five summarized and concluded the study after which
 recommendation were given based on research findings.

PLEASE NOTE

This material is a comprehensive and well-researched project, structured into
(1 - 5) chapters for clarity and depth.


To access the full content:

Click the Download Button Below

Or contact our support team via Call/WhatsApp: 09019904113 for further inquiries.

Thank you for choosing us!

About E-Project Material Centre


E-Project Material Centre is a web service aimed at successfully assisting final year students with quality, well researched, reliable and ready made project work. Our materials are recent, complete (chapter 1 to Minimum of Chapter 5, with references) and well written.INSTANT ACCESS! INSTANT DOWNLOAD. Simply select your department, choose from our list of topics available and explore your data

Why Students Love to Use E-Project Material ?


Guaranteed Delivery Getting your project delivered on time is essential. You cannot afford to turn in your project past the deadline. That is why you must get your project online from a company that guarantees to meet your deadline. e-Project Topics Material Centre is happy to offer instant delivery of projects listed on our website. We can handle just about any deadline you send our way. Satisfaction Guaranteed We always do whatever is necessary to ensure every customer's satisfaction

Disclaimer


E-Project Topics Material Centre will only provide projects as a reference for your research. The projects ordered and produced should be used as a guide or framework for your own project. The contents of the projects should be able to help you in generating new ideas and thoughts for your own project. It is the aim of e-Project Topics Centre to only provide guidance by which the projects should be pursued. We are neither encouraging any form of plagiarism nor are we advocating the use of the projects produced herein for cheating.

Terms and Condition


Using our service is LEGAL and IS NOT prohibited by any university/college policies You are allowed to use the original model papers you will receive in the following ways:
  • As a source for additional understanding of the subject
  • As a source for ideas for you own research (if properly referenced)
  • For PROPER paraphrasing ( see your university definition of plagiarism and acceptable paraphrase) Direct citing ( if referenced properly)
Thank you so much for your respect to the authors copyright
X

Need Help Finding or Downloading Your Project Material?

If you don't see the topic you're looking for or You need urgent/express attention, click the WhatsApp Icon/link below to contact ADMIN and get the material you need instantly. We are always available online to attend to your needs. Thanks