CULTURAL INFLUENCE OF FOREIGN PROGRAMME IN BROADCASTING

(A CASE STUDY OF ‘CHANNEL O’ PROGRAMME ON ENUGU RESIDENTS)

By

MBAEYI GLADYS

Presented To

Department of Business Administration and Management

ABSTRACT

This survey seeks to examine the influx of foreign television channels like ‘Channel O’ on the culture of third world countries like Nigeria. It assumes that foreign programmes in broadcasting have debase the culture of Nigeria.
The researcher uses the survey method with techniques, like questionnaire administration and interviews. In the bid to achieve her aim, the researcher uses Enugu, as her case study and studied the two local government areas that make up Enugu city that is.
This study calls for the re-awakening of broadcast regulatory bodies like the National Broadcasting Commission (NBC) censorship board, broadcasting stations, parents among others to their responsibilities to the society.
The recommendation and suggestion at the end of the study will go a long way in correcting this anomaly.

TABLE OF CONTENTS

COVER PAGE                                I
TITLE PAGE                                II
APPROVAL PAGE                                III
DEDICATION                                IV
ACKNOWLEDGEMENT                            V
ABSTRACT                                    VI
TABLE OF CONTENTS                            VIII
CHAPTER ONE
INTRODUCTION                                1

1.1    BACKGROUND OF THE STUDY                1
1.2    STATEMENT OF THE PROBLEM                2
1.3    OBJECTIVES OF THE STUDY                    3
1.4    SIGNIFICANCE OF THE STUDY                6
1.5    RESEARCH QUESTIONS                    7
1.6    OPERATIONAL DEFINITION OF TERMS            9
1.7    PURPOSE OF THE STUDY                    10
1.8    SCOPE OF THE STUDY                        11
1.9    LIMITATION OF THE STUDY                    11
REFERENCES                            13

CHAPTER TWO    
LITERATURE REVIEW                            14

2.0    INTRODUCTION                            14
2.0.1    THE NIGERIAN BROADCASTING MEDIA            19
2.0.2    THE NIGERIAN CULTURAL HERITAGE            21
2.1    THEORETICAL FRAMEWORK                    22
2.2    PROGRAMME CONTENT OF NIGERIA BROADCASTING MEDIA  23
2.3    OVER DEPENDENCE ON FOREIGN PROGRAMME AND ITS CONSEQUENCE.- 27
2.4.    ‘CHANNEL O’ PROGRAMMES YOUTH AND MORAL    30
2.5    FOREIGN PROGRAMME AND CULTURAL INFLUENCE    32
2.6    SUMMARY OF LITERATURE REVIEW            34
REFERENCES                            36

CHAPTER THREE
3.1    RESEARCH METHODOLOGY                    38
3.2    POPULATION, SAMPLING AND SAMPLING TECHNIQUE                            38
3.3    INSTRUMENT FOR DATA COLLECTION            39
3.4    VALIDATION FOR THE INSTRUCTION            40
3.5    METHOD OF DATA COLLECTION                40
3.6    METHOD OF DATA ANALYSIS                41
REFERENCES                            42

CHAPTER FOUR
INTRODUCTION                            43

4.1    PRESENTATION OF DATA                    43
4.2    ANALYSIS OF FINDINGS                    53
REFERENCES                            64

CHAPTER FIVE
SUMMARY, CONCLUSION AND RECOMMENDATION        65

5.1    SUMMARY                                65
5.2    CONCLUSION                            67
5.3    RECOMMENDATION                        69
5.4    SUGGESTION FOR FURTHER STUDIES            71

REFERENCES                            72
BIBLIOGRAPHY                            73
APPENDIX                                76

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