AN EVALUATION OF AN ENGLISH COURSE FOR HOSPITALITY MANAGEMENT IN A TERTIARY INSTITUTION
By
AJUNTHA KUPPAN
Presented To
Department of English and Linguistics
ABSTRACT
This research evaluates the current BLE 2052 English for Hospitality Purposes (EHP) course, which is one of the English for Specific Purposes (ESP) courses offered in University Utara Malaysia (UUM) in the Faculty of Communication and Modern Languages. The aim of this study is to investigate the current language needs of the students and to determine whether the course meets the actual needs of the hospitality management students in terms of course objectives, course content, teaching and learning materials, teaching methodology, time allocation and evaluation system. This study involves four teachers and sixty students of UUM and relied on data gathered from three different sets of questionnaires and interviews. The valuable data gathered
from the questionnaire were described in terms of frequency counts and percentage and presented using tables and charts while data collected from the interview was analyzed and summarized in a descriptive manner. The findings revealed that there are some minor weaknesses in the EHP course in terms of course content, usage of materials and teaching methodology as identified by the respondents. It was found that there is a gap between the skills taught in the course and the skills required in the hospitality industry. Secondly, the students lack confidence in using appropriately the language even after having completed the EHP course. The findings therefore indicate the need to revise some aspects of the course based on the current needs of the students as well as the needs of the industry. These would enable the students to be well equipped with the necessary skills needed to function effectively in the hospitality industry.
TABLE OF CONTENTS
TITLE i
DECLARATION OF ORIGINAL WORK ii
ABSTRACT iii
ABSTRAK iv
ACKNOWLEDGEMENT v
TABLE OF CONTENTS vii
LIST OF FIGURES xiii
LIST OF TABLES xvi
LIST OF ABBREVIATIONS xvii
CHAPTER 1 : INTRODUCTION
1.1 Introduction 1
1.2 BLE 2052 English for Hospitality Purposes Course Description 2
1.3 Universiti Utara Malaysia (UUM) 4
1.4 Statement of Problem 6
1.5 Objectives of the Study 7
1.6 Research Questions 8
1.7 Significance of the Study 9
1.8 Limitations of the Study 10
1.9 Data Collection 10
1.10 Data Analysis 11
1.11 Conclusion 11
CHAPTER 2 : LITERATURE REVIEW
2.1 Introduction 12
2.2 Curriculum Evaluation 13
2.3 Definitions of Curriculum Evaluation 14
2.4 Purpose of Curriculum Evaluation 16
2.5 Approaches to Curriculum Evaluation 17
2.6 Types of Curriculum Evaluation 18
2.6.1 Formative versus Summative 18
2.6.2 Product versus Process 21
2.6.3 Quantitative versus Qualitative 21
2.7 English for Specific Purposes (ESP) 22
2.8 English for Academic Purposes (EAP) 24
2.9 English for Occupational Purposes (EOP) 25
2.10 Needs Analysis 26
2.11 Curriculum Design and Syllabus 28
2.12 Stages of Curriculum Design 29
2.13 Review of related studies 33
2.14 Conclusion 37
CHAPTER 3 : RESEARCH DESIGN AND METHODOLOGY
3.1 Introduction 38
3.2 Pilot study 38
3.3 The Respondents 39
3.3.1 The Students 40
3.3.2 The Teachers 41
3.4 Instrumentation 41
3.4.1 Questionnaire 42
3.4.1.1 Third Year First Semester Students’ Questionnaire 42
3.4.1.2 Fourth Year First Semester Students’ Questionnaire 44
3.4.1.3 Teachers’ Questionnaire 46
3.4.2 Interview 48
3.5 Data Analysis 48
3.6 Conclusion 49
CHAPTER 4 : FINDINGS AND DISCUSSION
4.1 Introduction 50
4.2 Analysis of Third Year First Semester Students’ Questionnaire 51
4.2.1 Educational Background Information of the Students 51
4.2.2 Analysis of the English for Hospitality Purposes (EHP) Grades 53
4.2.3 Frequency Usage of Language 53
4.2.4 Proficiency Level of English Language 54
4.2.5 Students’ Needs 55
4.2.6 Course Objectives 57
4.2.7 Course Content 59
4.2.8 Teaching and Learning Materials 61
4.2.9 Teaching Methodology 63
4.2.10 Time Allocation 64
4.2.11 Evaluation System 65
4.2.12 Problems Encountered 66
4.2.13 Overall Perception 69
4.3 Analysis of Fourth Year First Semester Students’ Questionnaire 70
4.3.1 Educational and Background Information of the Students 71
4.3.2 Job Needs in relation to English Language 74
4.3.3 Usefulness of the EHP Course 79
4.3.4 Problems Encountered in the EHP Course 81
4.3.5 Problems Encountered during Practicum 83
4.4 Analysis of the Teachers’ Questionnaire 83
4.4.1 General and Educational Background Information of the Teachers 84
4.4.2 Students’ Needs 86
4.4.3 Course Objectives 87
4.4.
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