DESIGN AND IMPLEMENTATION OF COMPUTER BASED MARKETING INFORMATION SYSTEM
(A CASE STUDY OF GUNIESS NIG. PLC)
MBAH UCHENNA MOSES
Department of Computer Science
Most marketing, production, and manufacturing firms have the basic problem of information flow between the various departments within the organization.
This research is intended to highlight the role of a computerized marketing information system in Guinness (Nig) Plc Compare to the manual system of marketing.
To identify the various problems involve in the existing marketing information system of Guinness (Nig) Plc is the purpose of this research and to the proffer solutions to them.
Data were collected both by interview methods and observation method. Marketing models had developed in this research as well as marketing system. Secondly, the study also investigates how Guinness (Nig) Plc manages the marketing information system.
Finally computer based marketing information system is suggested as a solution to more structured, efficient and effective marketing control.
TABLE OF CONTENT
ORGANISATION OF WORK
TABLE OF FIGURE
TABLE OF CONTENTCHAPTER ONE
1.1 STATEMENT OF PROBLEM
1.2 PURPOSE OF THE STUDY
1.3 AIMS AND OBJECTIVES
1.4 SCOPE OF THE STUDY
1.7 DEFINITION OF TERMCHAPTER TWO
2.0 LITERATURE REVIEWCHAPTER THREE
3.0 DESCRIPTION AND ANALYSIS OF THE EXISTING SYSTEM
3.1 FACT FINDING METHOD USED
3.2 ORGANISATIONAL STRUCTURE
3.3 OBJECTIVE OF THE EXISITNG SYSTEM
3.4 INPUT, PROCESS, OUTPUT ANALYSIS
3.5 INFORMATION FLOW DIAGRAM
3.6 PROBLEM OF THE EXISTING SYSTEM
3.7 JUSTIFICATION FOR THE NEW SYSTEMECHAPTER FOUR
4.0 DESIGN OF THE NEW SYSTEM
4.1 OUTPUT SPECIFICATION AND DESIGN
4.2 INPUT SPECIFICATION AND DESIGN
4.3 FILE DESIGN
4.4 PROCEDURE CHART
4.5 SYSTEM FLOW CHART
4.6 SYSTEM REQUIREMENTSCHAPTER FIVE
5.1 PROGRAM DESIGN
5.2 PROGRAM FLOW CHART
5.4 SOURCE PROGRAM
5.5 TEST RUNCHAPTER SIX
6.0 DOCUMENTATIONCHAPTER SEVEN
7.1 CONCLUSION REFERENCE