A PRAGMATIC ANALYSIS OF VISUAL MESSAGE CONTENTS AS USED IN NEW MEDIA ADVERTISEMENTS
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Department of Arts
ABSTRACT
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This work focuses on the pragmatic analysis of the the visual content; being a principal component of nonverbal aspect of the language of communication in advertisements as used in the new media. Features of fifty randomly selected advertisements were sampled and the visual contents were pragmatically analysed. The aspects that were considered are portrayal, salience, elements of design and visual acts. The findings reveal how nonverbal communication play several pragmatic roles in the language of advertisement, communicate more than their verbal counterparts and perform acts in addition to explicating what is left unsaid by the verbal message in adverts
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