EFFECTIVE MARKETING OF PHARMACEUTICAL PRODUCTS; A CASE STUDY OF SMITHKLINE BEECHAM NIGERIA PLC
By
Author
Presented To
Department of Administration
ABSTRACT
PLEASE NOTE:
This study, effective marketing of pharmaceutical product in Nigeria; a case study of SmithKline Beecham Nigeria Plc. was designed to find out
ways of effective marketing pharmaceutical related products in Nigeria. Data for this study were collected by the survey method. The method made
use of both primary and secondary sources of information. Key personnel of the company under study were interviewed while questionnaires were
administered to key channel members.
The study revealed the existence of a range of product areas such as, Anti-infective, Gastrointestinal, Vaccines, Analgesics, Nutritional Healthdrinks and Oral Health care products. The best selling brands were identified as Ampiclox, Amoxil, Augmentin, Engerix B, Zentel and Halfan.
These are also referred to as ethical products. Others classified broadly as consumer healthcare products are Panadol, Phensic, Cafenol, Ribena and
Lucozade.
The company experiences problems in the areas of Human Resources, Marketing Technical, Consumer and Pharmaceutical Sales Departments.
To this end, various recommendations were put forward to overcome the challenges identified. Implementing them will enhance Smithkline
Beecham's effectiveness in marketing its pharmaceutical brands.
PLEASE NOTE:
That this Material is a Complete Project, Well Written and Contains 1 to 5 Chapters.
Click the download Button Below to Download the complete work. OR Call/WhatsApp Admin on: 09019904113 for Inquiry. Thank You
- FOR ENQUIRY
- [email protected]
- 09019904113
About E-Project Material Centre
E-Project Material Centre is a web service aimed at successfully assisting final year students with quality, well researched, reliable and ready made project work. Our materials are recent, complete (chapter 1 to Minimum of Chapter 5, with references) and well written.INSTANT ACCESS! INSTANT DOWNLOAD. Simply select your department, choose from our list of topics available and explore your data
Why Students Love to Use E-Project Material ?
Guaranteed Delivery Getting your project delivered on time is essential. You cannot afford to turn in your project past the deadline. That is why you must get your project online from a company that guarantees to meet your deadline. e-Project Topics Material Centre is happy to offer instant delivery of projects listed on our website. We can handle just about any deadline you send our way. Satisfaction Guaranteed We always do whatever is necessary to ensure every customer's satisfaction
Disclaimer
E-Project Topics Material Centre will only provide projects as a reference for your research. The projects ordered and produced should be used as a guide or framework for your own project. The contents of the projects should be able to help you in generating new ideas and thoughts for your own project. It is the aim of e-Project Topics Centre to only provide guidance by which the projects should be pursued. We are neither encouraging any form of plagiarism nor are we advocating the use of the projects produced herein for cheating.
Terms and Condition
Using our service is LEGAL and IS NOT prohibited by any university/college policies You are allowed to use the original model papers you will receive in the following ways:
- As a source for additional understanding of the subject
- As a source for ideas for you own research (if properly referenced)
- For PROPER paraphrasing ( see your university definition of plagiarism and acceptable paraphrase) Direct citing ( if referenced properly)
