IMPROVING SALES OF SUPERMARKET THROUGH EFFECTIVE MARKETING STRATEGY
By
EZE AUGUSTINA .E.
Presented To
Department of Business Administration and Management
ABSTRACT
This research was based on finding way of improving the sales of supermarket through effective marketing strategy. Some selected supermarket in Enugu metropolis was used.
The major problem faced in this research was how to improve sales by using the tools of marketing strategy. This research also found out how the full application of marketing concept could help to improve sales in supermarket. The acute importance of the customer to success of any business in the era to buyers market was also research on.
In collecting information for this research, two source of data collection were used. They are primary and secondary data sources. The primary was data gotten through the use of questionnaires and oral interview, while secondary data were collected from libraries and other information center.
Four hypothesis were stated and proved which helped to show ways through which the sales of supermarkets could be improves. Percentages and 1 – distributions were used in analyzing the questionnaire while 2 – test formula was used in testing hypothesis.
TABLE OF CONTENT
Title page
Certification page
Dedication
Acknowledgement
Abstract
Table of content
CHAPTER ONE
BACKGROUND OF THE STUDY
1.0 History or origin of supermarket
1.1 Statement of problem
1.2 Purpose /objective of study
1.3 Significance of the study
1.4 Hypothesis / Research question
1.5 The scope /limitation of the study
CHAPTER TWO
LITERATURE REVIEW
2.0 Induction of marketing strategy
2.1 Definition / meaning of marketing & supermarket
2.2 The impact of promotion on supermarket
2.3 The impact of place (distribution on supermarket
2.4 The impact of product on supermarket
2.5 The impact of price on supermarket
2.6 Important / contribution on supermarket to national economy
2.7 Problems facing supermarkets.
CHAPTER THREE
METHODOLOGY
3.0 Source of data
3.1 Instrument used in data collection
3.2 Population
3.3 Sample / sampling method size
3.4 Method of data analysis
CHAPTER FOUR
DATA ANALYSIS
CHAPTER FIVE
5.0 Summary , Recommendation and Conclusion
5.1 Summary of findings
5.2 Recommendations
Conclusions
Bibliography
Appendix 1 Questionnaire for supermarket manager
Appendix 11 Questionnaire for supermarket patronisers.
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