PUBLIC RELATIONS, AS A TOOL FOR ERADICATING CULTISM IN NIGERIAN TERTIARY INSTITUTIONS

(A CASE STUDY OF INSTITUTE OF MANAGEMENT AND TECHNOLOGY (IMT) ENUGU)

By

IHEKORONYE LOVE O.

Presented To

Department of Mass Communication

ABSTRACT
Evaluation is a prelude to strategic action. Strategies once identified must be evaluated to determine whether it is serving the purpose.

However, this topic is based on “The use of public relations as a tool for eradicating cultism in Nigerian tertiary institutions: A case study of institute of management and technology IMT, Enugu”. The main data-gathering instruments were questionnaire questions. Frequency and percentages were utilized in analysis of data.

The major findings of the study were:
1.    Cultism activities are spreading like wild in all the institutions in the country.
2.    Immediate implementation of strategies has to be put in place to control the spread.
3.    Government should assist school authority in fighting the war.
4.    Identified cult members should be expelled from school without concession
5.    Cultism is a crime to man and God. So, should be avoided.

TABLE OF CONTENTS

TITLE PAGE                                II
APPROVAL PAGE                            III
DEDICATION                                IV
ACKNOWLEDGEMENT                        V
ABSTRACT                                VII

CHAPTER ONE                                 1
INTRODUCTION                                1

1.1    Background of study                        1
1.2    Statement of research problem                16
1.3    Objectives of study                        18
1.4    Significance of study                        19
1.5    Research question                        20
1.6    Research hypothesis                        21
1.7    Conceptual and operational definition            22
1.8    Assumptions                            24
1.9    Limitation of the study                        24

CHAPTER TWO
REVIEW OF THE LITERATURE

2.1    Sources of literature                         26
2.2    Literature review                            26
2.3    Summary of literature review                    40

CHAPTER THREE
METHODOLOGY

3.1    Research method                        42
3.2    Research design                            42
3.3    Research sample                        44
3.4    Measuring instrument                        45
3.5    Data collection                            45
3.6    Data analysis                            46
3.7    Expected results                            47

CHAPTER FOUR
DATA ANALYSES AND RESULTS

4.1    Data analysis                            48
4.2    Results                                48
4.3    Discussion                                57

CHAPTER FIVE
SUMMARY AND RECOMMENDATIONS FOR FURTHER STUDY

5.1    Summary                                60
5.2    Recommendations                        63

REFERENCES                                64
APPENDICES                                66


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