ABSTRACT
This research work is on impact of colour printing on Newspaper Advertisement. In carrying out this study, the researcher used survey research method in which she used questionnaire to collect her data. A sample of 100 was drawn from 200 population of Garriki and Obiagu residence the researcher ask research questions and formulated research hypothesis from them. The relevant literature were reviewed for the study, data collected and analyzed using research question. Taro Yamane was also used in determining the sample of the study. Sample percentage were used to analyze the result. The result of the study reviewed the following:
1. advertisement that appear in colour altered readership of the product.
2. Colour representation in newspaper advertising services as an effective way of increasing sales.
3. Advertising that appear in colour also influence vanguard readers to requestion for the product.
Moreso, summary, conclusion and recommendations of the study were also given.
TABLE OF CONTENTS
Title page i
Approval ii
Dedication iii
Abstract iv
Acknowledgement v
Table of contents vi
List of table vii
CHAPTER ONE
1.0 Introduction 1 1.1 Background of the Study 1
1.2 Statement of the Research Problem 4
1.3 Objective of the Study 5
1.4 Significance of the Study 6
1.5 Research Questions 7
1.6 Research Hypothesis 8
1.7 Theatrical Framework 9
1.8 Scope And Limitations of The Study 10
1.9 Conceptual And Operational Definition of Term 11
CHAPTER TWO
2.0 Literature Review 122.1 Sources of Literature 12
2.2 The Review 13
CHAPTER THREE
3.0 Methodology 283.1 Research Method 28
3.2 Research Design 29
3.3 Research Population 29
3.4 Research Sample 29
3.5 Sampling Technique 30
3.6 Sample Size 31
3.7 Instrument of Data Collection 33
3.8 Method of Data Collection 33
3.9 Expected Result 34
CHAPTER FOUR Presentation and Analysis of Data 35
CHAPTER FIVE
Summary Conclusion and Recommendations 455.1 Summary of Findings 45
5.2 Conclusion 46
5.3 Recommendations for Further Study 47
Appendix 49
References 50
Bibliography 51
LIST OF TABLE Table I: Vanguard Newspaper Readers Reaction 36
Table II: Readers rate of exposure to vanguard 36
Table III: Readers for product whose advert appear
coloured in Newspaper 37
Table iv: Rate of request 38
Table v; Readers recall of advert in colour 40
Table vi: Social class of recorders as for education 41
Table vii: How we can prefer colour advert to make them more effective and attractive and readers reaction to advert “vanguard” 43