IMPACT OF E " BANKING ON CUSTOMERS’S SATISFACTION IN ZENITH BANK PLC

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Author

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Department of Administration

ABSTRACT

This study was structured to assess the impact of e-based banking transactions on customer satisfaction at First Bank Plc. In doing this, the following null and alternative hypothesis was formulated; that e-transaction has made negative impact on customer satisfaction (H0) while the alternative hypothesis (H1) is that e-transaction has made positive impact on customer satisfaction at First Bank Plc. Data was collected from a sample population through questionnaires; the data collected from respondents was used to test the hypothesis using the Chi-square method. The analysis made lead to the rejection of the null in favors of the alternative hypothesis. This study has revealed that etransaction has an overwhelming impact on customer satisfaction. In fact, it is quite important that banks should transcend from the most popular ATM window and focus more on strengthening other e-banking services like transfer of funds, payment of bill and other e-banking platforms, which shall in the near future be a critical success factor for their continued existence and success. Apart from committing more resources in upgrading those services there is also an attendant need for the banks to invest in creating customer awareness on the existence of other value added e-banking services for their utilization. Of particular importance in this drive should be the existence of round the clock complaint handling desk that should be staffed with qualified and
courteous staff to provide efficient and responsive way-forwards to customers.


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