Made in Japan: Akio Morita and Sony
Brief Description
The Sony Corporation chairman talks about how the company got its start, his incredible career as a businessman, and his opinions on the US, Japan, and the global economy.
Editorial Reviews
From Publishers Weekly
Akio Morita, co-founder and chairman of Sony Corporation, epitomizes Japan's postwar technological rise. He credits his interest in electronics to his mother's passion for Victrola recordings of European music. With assistance from Time magazine's Tokyo bureau-chief Reingold and Japanese journalist Shimomura, Morita chronicles the growth of Sony, beginning with a basic tape recorder he constructed in the ruins of wartime Tokyo. Determined to transform the global perception of Japanese goods to signify quality, particularly in the U.S. where he set up a subsidiary, he took pride in seeing Sony products imitated by international competitors. Morita maintains the disciplined mindset from his Japanese education but has also embraced aspects of Western culture. He contrasts the Japanese approach to employee relations, which is familial and long-term, with the U.S. approach, which he criticizes for being litigious, impatient, and often inflexible. He advocates for trade liberalization on both sides as a solution to the global economic crisis. Photos not seen by PW. Initial print run of 100,000; significant advertising and promotion; Fortune Book Club dual main selection; BOMC and Executive Program alternates; author tour. Copyright 1986 Reed Business Information, Inc.
From Library Journal
This book offers a biography of Akio Morita, the iconic co-founder and chairman of Sony Corporation. Spanning from the end of World War II to the present, Morita provides insightful commentary on topics such as Japan's post-war reconstruction and his perspectives on global trade. Managers will find particular value in Morita's chapter "On Management," where he explores factors contributing to Japan's economic success, including philosophies of lifetime employment, job rotation, long-term planning, and quality control. This book is poised to be Japan's counterpart to Iacocca. BOMC alternate; Fortune Book Club selection. Gene R. Laczniak, College of Business Administration, Marquette University. Copyright 1986 Reed Business Information, Inc.
Akio Morita, co-founder and chairman of Sony Corporation, epitomizes Japan's postwar technological rise. He credits his interest in electronics to his mother's passion for Victrola recordings of European music. With assistance from Time magazine's Tokyo bureau-chief Reingold and Japanese journalist Shimomura, Morita chronicles the growth of Sony, beginning with a basic tape recorder he constructed in the ruins of wartime Tokyo. Determined to transform the global perception of Japanese goods to signify quality, particularly in the U.S. where he set up a subsidiary, he took pride in seeing Sony products imitated by international competitors. Morita maintains the disciplined mindset from his Japanese education but has also embraced aspects of Western culture. He contrasts the Japanese approach to employee relations, which is familial and long-term, with the U.S. approach, which he criticizes for being litigious, impatient, and often inflexible. He advocates for trade liberalization on both sides as a solution to the global economic crisis. Photos not seen by PW. Initial print run of 100,000; significant advertising and promotion; Fortune Book Club dual main selection; BOMC and Executive Program alternates; author tour. Copyright 1986 Reed Business Information, Inc.
From Library Journal
This book offers a biography of Akio Morita, the iconic co-founder and chairman of Sony Corporation. Spanning from the end of World War II to the present, Morita provides insightful commentary on topics such as Japan's post-war reconstruction and his perspectives on global trade. Managers will find particular value in Morita's chapter "On Management," where he explores factors contributing to Japan's economic success, including philosophies of lifetime employment, job rotation, long-term planning, and quality control. This book is poised to be Japan's counterpart to Iacocca. BOMC alternate; Fortune Book Club selection. Gene R. Laczniak, College of Business Administration, Marquette University. Copyright 1986 Reed Business Information, Inc.
Product details
Publisher : E. P. Dutton; First Edition (October 20, 1986)
Language : English
Hardcover : 309 pages
ISBN-10 : 0525244654
ISBN-13 : 978-0525244653
Item Weight : 1.48 pounds
Dimensions : 20 x 20 x 20 inches
Best Sellers Rank: #309,511 in Books (See Top 100 in Books)
#41 in Industrial Relations Business
#44 in Total Quality Management (Books)
#509 in Company Business Profiles (Books)
Publisher : E. P. Dutton; First Edition (October 20, 1986)
Language : English
Hardcover : 309 pages
ISBN-10 : 0525244654
ISBN-13 : 978-0525244653
Item Weight : 1.48 pounds
Dimensions : 20 x 20 x 20 inches
Best Sellers Rank: #309,511 in Books (See Top 100 in Books)
#41 in Industrial Relations Business
#44 in Total Quality Management (Books)
#509 in Company Business Profiles (Books)
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