POSITIONING TO FACE CHALLENGES IN THE BANKING INDUSTRY: THE FIRST BANK EXPERIENCE

By

Author

Presented To

Department of Administration

ABSTRACT

This study is primary on the positioning strategy as adopted by First Bank of Nigeria Plc. To enable it survive the fierce competition between various Banks and tactics against each other in search for a good market share. It deals with the evolution of various strategic plans, to their implementation
 stage. The research was based on the collection of primary data through the use of a detailed questionnaire, reports, observation and personal interview. On hundred customer out of the population of customer within the four branches in Kaduna metropolis were randomly selected as sample size. One hundred FBN Plc staff were selected as a sample size within Kaduna
 metropolis. Data collected was subsequently analysed and interpreted using the simple percentage method with the aim of testing the drawn up hypothesis in order to accept or reject as appropriate. In this study the results showed that the null hypothesis (Ho) should be rejected in all three cases and the alternative hypothesis (H1) be accepted.
 Finally, recommendations were made to First Bank management in order to ensure continuous sustenance of it's leadership position and to remain to it's name.


PLEASE NOTE:

That this Material is a Complete Project, Well Written and Contains 1 to 5 Chapters.


Click the download Button Below to Download the complete work. OR Call/WhatsApp Admin on: 09019904113 for Inquiry. Thank You

About E-Project Material Centre


E-Project Material Centre is a web service aimed at successfully assisting final year students with quality, well researched, reliable and ready made project work. Our materials are recent, complete (chapter 1 to Minimum of Chapter 5, with references) and well written.INSTANT ACCESS! INSTANT DOWNLOAD. Simply select your department, choose from our list of topics available and explore your data

Why Students Love to Use E-Project Material ?


Guaranteed Delivery Getting your project delivered on time is essential. You cannot afford to turn in your project past the deadline. That is why you must get your project online from a company that guarantees to meet your deadline. e-Project Topics Material Centre is happy to offer instant delivery of projects listed on our website. We can handle just about any deadline you send our way. Satisfaction Guaranteed We always do whatever is necessary to ensure every customer's satisfaction

Disclaimer


E-Project Topics Material Centre will only provide projects as a reference for your research. The projects ordered and produced should be used as a guide or framework for your own project. The contents of the projects should be able to help you in generating new ideas and thoughts for your own project. It is the aim of e-Project Topics Centre to only provide guidance by which the projects should be pursued. We are neither encouraging any form of plagiarism nor are we advocating the use of the projects produced herein for cheating.

Terms and Condition


Using our service is LEGAL and IS NOT prohibited by any university/college policies You are allowed to use the original model papers you will receive in the following ways:
  • As a source for additional understanding of the subject
  • As a source for ideas for you own research (if properly referenced)
  • For PROPER paraphrasing ( see your university definition of plagiarism and acceptable paraphrase) Direct citing ( if referenced properly)
Thank you so much for your respect to the authors copyright
X

Need Help Finding or Downloading Your Project Material?

If you don't see the topic you're looking for or You need urgent/express attention, click the WhatsApp Icon/link below to contact ADMIN and get the material you need instantly. We are always available online to attend to your needs. Thanks