ABSTRACT
The study have a picture of the centrality of public relations manager in Nigerian Airways Enugu. Bases on this, the public relations manager in this organization is urged to keep up the job he is performing in building the corporate image of the organization. This is important because the more satisfied the publics are, the more the chances of achieving good image for the organization .
The public relations manager should ensure that passengers keep to the time schedule of flight take off.
Naturally, human beings are likely to appreciate friendly environment than unfriendly one, this suggest that if Nigerian Airways do not provide favourable atmosphere for its publics, there is the tendency of having problem with the publics. Therefore the public relations practitioner should take cognizance of the feelings of the publics on any issue and should not take decision in isolation of the publics. He must identify the social goals of these publics and make sure that they receive every necessary incentive as and when due.
TABLE OF CONTENT
TITLE PAGE II
APPROVAL PAGE III
DEDICATION IV
ACKNOWLEDGMENT V
ABSTRACT VI
TABLE OF CONTENT VII
CHAPTER ONE - INTRODUCTION1.1 THE HISTORY OF NIGERIAN AIRWAYS 7
1.2 THE OBJECTIVES OF NIGERIAN AIRWAYS 8
1.3 STATEMENT OF RESEARCH PROBLEM 10
1.4 OBJECTIVES OF THE STUDY 12
1.5 SIGNIFICANCE OF THE STUDY 13
1.6 RESEARCH QUESTIONS 14
1.7 RESEARCH HYPOTHESIS/NULL HYPOTHESIS15
1.8 DEFINITION OF TERMS –CONCEPTUAL 16
1.9 DEFINITION OF TERMS OPERATIONAL 17
1.10 ASSUMPTION 18
1.11 LIMITATIONS OF THE STUDY 18
CHAPTER TWO2.1 THE ORIGIN AND CONCEPT OF PUBLIC RELATIONS 20
2.2 THE PLACE OF PUBLIC RELATIONS IN AN ORGANISATION 20
2.3 CORPORATE PUBLICS 24
2.4 CORPORATE IMAGE 31
2.5 SOCIAL RESPONSIBILITY 34
2.6 THE PUBLIC RELATIONS PRACTITIONER 38
2.7 SUMMARY OF LITERATURE REVIEW 40
CHAPTER THREE3.1 RESEARCH METHOD 43
3.2 RESEARCH DESIGN 43
3.3 POPULATION AND SAMPLE 44
3.4 MEASURING INSTRUMENT 44
3.5 ANALYSIS 46
CHAPTER FOUR 4.1 DATA ANALYSIS AND INTERPRETATION 53
4.2 TEST OF HYPOTHESIS 63
4.3 DISCUSSION 65
CHAPTER FIVE5.1 SUMMARY 67
5.2 RECOMMENDATIONS 68
5.3 CONCLUSION 70
BIBLIOGRAPHY 72
QUESTIONNAIRE