THE INFLUENCE OF SOCIAL MEDIA ON YOUTHS IN NIGERIA

(A CASE STUDY OF ENUGU STATE UNIVERSITY OF SCIENCE AND TECHNOLOGY (ESUT))

By

EZE STEPHEN IROEGBUNAM (ESUT/PG/M.Sc/2012/12529)

Presented To

Department of Mass Communication

ABSTRACT

Participation with technology for Social Purposes has become the mainstream communication method for many people in the past several years. In particular, youths in tertiary institutions have adopted these forms of communication as the paramount means to keep in touch with family and friends. The researcher examined the influence of Social Media on Nigerian youths (A case study of ESUT) to determine how it has affected them as regard crime rate, time spent and whether there are some advantages it has. The findings of this study both supported and conflicted with existing literature on these topics. These findings offer additional opportunities for research by other students who are interested in Social Media influences like this work.

TABLE OF CONTENT

Title page                                         i
Approval page                                    ii
Dedication                                    iii
Acknowledgement                                iv
Abstract                                         vi
Table of contents                                vii

CHAPTER ONE – INTRODUCTION
1.1.    Background of the study                        1
1.2    Statement of the Research Problem                8
1.3    Objectives of the Study                         9
1.4    Research Questions                            9
1.5    Research Hypotheses                         9
1.6    Significance of the Study                        10
1.7    Definition of Terms                            10
1.8    Assumptions                                11
1.9    Scope and Limitations of the Study                12
References                                13

CHAPTER TWO - LITERATURE REVIEW

2.1    Sources of Literature                         14
2.2. Social Media Defined                            14
2.3   History of Social Media                        26
2.4 What Influence has Social Media on Youths: the Bad and The Good         40
2.5    Review of Related Studies                        48
2.6    Theoretical Framework                        53
2.7    Summary of Literature Review                     56
References                                58

CHAPTER THREE

3.1    Research Method                            61
3.2    Descriptive research design                     61
3.3    Population of the Study                        62
3.4    Determination of Sample Size                     63
3.5    Sampling Techniques                          64
3.6    Measuring Instrument                        64
3.7    Validity and reliability of instrument            65
3.8    Method of Data Collection                        66
3.9    Method of Data Analysis                        67
3.10    Expected Results                             67
References                                 68

CHAPTER FOUR - DATA PRESENTATION AND ANALYSIS

4.1    Data Presentation                            69
4.2   Analysis of Demographic Data                    69
4.3   Analysis of Research variable (Field)                72    
4.4    Hypothesis Testing                             79

CHAPTER FIVE - SUMMARY, RECOMMENDATION AND CONCLUSION
5.1    Summary of Findings                        93
5.2    Conclusion                                93
5.3    Recommendations                            94
Bibliography                                95
Appendix I                                99
Appendix II                                 100

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