This study examined the electronic media as an effective instrument for cultural propagation. A case study of Osina Town in Ideato Local Government Area in Imo State.
    Osina was selected for the study because of its strategic geographical location between Anambra and Abia State and its rich historical and cultural background. Osina, has qualified as a classical example of a development oriented community.
    20 copies of questionnaires were administered among the populations sample chosen randomly from Imo State. In selection, two different areas where taken into cognizance which includes NTA Imo, IBC, Owerri. Analysis of the data revealed the relevance of culture and that electronic media is an effective instrument for cultural propagation, but the problem is on its abuses and mal-administrative. Moreover, the study also programmes and other broadcasting stations in the country have silenced our nations cultural heritage.

CONTENT                                PAGE
Cover page                                I    
Title Page                                II
Approval page                            III
Dedication                                IV
Abstract                                V
Proposal                                 VI
Table of content                            VIII

CHAPTER ONE
INTRODUCTION                            1
1.1    Background of the study                    1
1.2    Statement of the research problem            4
1.3    Objectives of the study                    7
1.4    Significance of the study                    8
1.5    Research questions                        9
1.6    Research hypothesis                     10
1.7    Conceptual and operational definition            10
1.8    Assumptions                        11
1.9    Limitations of the study                    12

CHAPTER TWO            
REVIEW OF THE LITERATURE                14
2.1    Sources of literature                    14
2.2    The review                            14
2.3    Summary of literature review                16

CHAPTER THREE
METHODOLOGY                        17
3.1    Research Method                        17
3.2    Research Design                        20
3.3    Research Sample                        21
3.4    Data collection                        22
3.5    Data analysis                        23
3.6    Expected results                        25

CHAPTER FOUR
DATA ANALYSIS AND RESULTS
4.1    Data analysis                        27
4.2    Results                            38
4.3    Discussion                            39

 CHAPTER FIVE
SUMMARY AND RECOMMENDATIONS FOR FURTHER STUDY
5.1    Summary                            43
5.2    Recommendations for further study            46
References                            51
Appendices                            53